Content Strategy for the Web
Content Strategy for the Web If your website content is out of date, off-brand, and out of control, you’re missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won’t help. Investing in a new content management system won’t fix Rating: (out of 29 reviews) List Price: $ 19.99 Price:
Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Product Description“Ulrich Stegers new book, Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda.” —Jürgen Dormann, Chairman of the Supervisory Board of Aventis SA “This book is a timely reminder that we are [...]
Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Product Description“Ulrich Stegers new book, Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda.” —Jürgen Dormann, Chairman of the Supervisory Board of Aventis SA “This book is a timely reminder that we are [...]
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Product DescriptionRobyn Blakeman’s Integrated Marketing Communication offers a classroom-tested approach that lays out creative processes and strategies for effective IMC. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. She also looks at visual and verbal tactics and business theory and practices in relation [...]
B2B: How to Build a Profitable E-Commerce Strategy
Product DescriptionIn B2B, it’s not a matter of winning or losing—it’s getting into the game that matters. Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years—and the bulk [...]
Market Driven Strategy: Processes for Creating Value
Product Description Now in its 21st printing, George S. Day’s Market Driven Strategy first defined what it means to be “market- driven.” Providing a foundation for Day’s new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending [...]
Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
Product DescriptionIt’s “Webonomics” meets “The Profit Zone” as high-tech specialist Seybold shows how the Web can keep customers, increase sales, and improve profits.Amazon.com ReviewLots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold’s Customers.com. Drawing on [...]
The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)
Product DescriptionThe Marketer’s Guide to Public Relations How Today’s Top Companies Are Using the New PR to Gain a Competitive Edge “Tom Harris has done more than anyone else to explain how public relations should be an important element in the marketing process. Every marketer should read this book.” —Joe Cappo, Vice President/Publisher Advertising Age [...]
Creative Strategy in Direct & Interactive Marketing, Third Edition
Product DescriptionThe right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racom—www.Racombooks.com—in conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of [...]
