Window and Interior Display: The Principles of Visual Merchandising
Product DescriptionPreface The artistry of the displayman is not unlike that of thetheatrical producer. Behind the drawn curtains of his storewindows he sets his stage carefully. From his knowledge ofthe techniques of balance and layout, correct lighting, andcolor harmony he prepares the setting for the actors. Only iniis case the actors are the merchandise on [...]
Visual Merchandising & Display
Product DescriptionThis new edition of the best-selling text is for anyone in merchandising from store plannersand manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visualmerchandising and display, from classic techniques to the most avant-garde developments.Using hundreds of textual and visual examples, the author reveals how to add interest towindow and interior displays, [...]
Career in Fashion Marketing and Merchandising
It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated – and this is what the fashion marketers take advantage of. Fashion marketers create a [...]
Math for Merchandising: A Step-by-Step Approach
Product DescriptionFor Merchandising Math and Buying courses offered by Junior Colleges and Vocational Schools. This book provides a practical application of the skills necessary to a merchandising career. Beginning with the fundamentals of working with numbers, it moves into the skills needed to communicate words and thoughts into calculators or computers as a means of [...]
Merchandising: Theory, Principles, and Practice
Product DescriptionThis book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed…. More >> [...]
Promotion in the Merchandising Environment
Product DescriptionPromotion is a key element at each step of the merchandising process. Advertising, directmarketing, public relations, special events, and visual merchandising all work together tocommunicate the same message about a product, brand, or organization to the end user.Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotionand describes the promotion tools available [...]
Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
Product DescriptionThis edition of Silent Selling captures the direction in which today s retail industry is movingand leads students beyond the basics of visual merchandising. Readers will benefitfrom an understanding of experts recent discoveries and learn valuable new techniques.They are encouraged to think out of the box, while using Bell s Look-Compare-Innovatemodel. With these informational [...]
Harvard Business Review on Retailing and Merchandising (Harvard Business Review Paperback)
ISBN13: 9781422145920 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionEven the best features and sharpest marketing won’t matter if a customer can’t find your product. Given all of today’s channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools [...]
