Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
Product DescriptionNearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now [...]
Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series)
Product DescriptionThe complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest “bang” for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book [...]
Web Business Bootcamp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals, with active table of contents
Product DescriptionYou’re in basic training for the battle of your life. Your mission is to keep your cmopany alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition int he strange and potentially hostile online business environment. This no-nonsense, [...]
The Product Manager’s Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management
Product DescriptionProduct management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. “The Product Manager’s Toolkit” book provides a [...]
Rumors and Rumor Control: A Manager’s Guide to Understanding and Combatting Rumors (Routledge Communication Series)
Product DescriptionThis book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the [...]
ICE Girls: What Managers Can Learn From The Story Of ‘The Little Match Girl’ By One Who Was There
Product DescriptionAbout the book: Thanks to Hans Christian Anderson, you already know the story of the Little Match Girl who froze to death selling matches on a street-corner on New Year’s Eve. But what about the managers who woke up the next morning (their day off!) to deal with the mess? How did they get [...]
Manager’s Guide to Competitive Marketing Strategies, Third Edition
Product DescriptionThe third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving [...]
The Product Manager’s Handbook (NTC Business Books)
Product DescriptionRevised and updated techniques to achieve top performance in product management The Product Manager’s Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management…. More [...]
Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams
Product DescriptionOrganizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, [...]
