The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

ISBN13: 9780470237908 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an [...]

The Global Effect of the US Meltdown on Non Conforming Lending on the Australian Mortgage Market

Following the recent US sub-prime issues and Global Capital Market events the flow on effects have placed increasing pressure on interest rates for Australian housing loans. The funds holders are nervous and are increasing the costs of funds to hedge their investment. So trying to understand where the Australian Capital Markets are going with [...]

The Momentum Effect: How to Ignite Exceptional Growth

ISBN13: 9780132363426 BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Brand New from Publisher. No Remainder Mark. Product DescriptionA few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead [...]

Create The “Cheers Effect” In Your Insurance Agency

In the 80′s there was a television show called Cheers that had a theme song which started off like this. Sometimes you want to go where everybody knows your name, And they’re always glad you came. You wanna be where you can see, Our troubles are all the same You wanna be where everybody [...]

The Lovemarks Effect: Winning in the Consumer Revolution

ISBN13: 9781576872673 Condition: USED – GOOD Notes: Product DescriptionA business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000 Kevin Roberts, CEO Worldwide of [...]

The Dental Marketing Ripple Effect

Sometimes the smallest, simplest ideas or actions can result in huge breakthroughs. This couldn’t be truer in a dental practice. You may also know it as ‘The Ripple Effect.’ I did two different things in the month of July that I want to talk about, which you can immediately do (faster than I [...]

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Product DescriptionU.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and [...]