The Chasm Companion
Product DescriptionIn The Chasm Companion, The Chasm Group’s Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore’s classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three [...]
The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
ISBN13: 9780066620558 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionIn The Chasm Companion, The Chasm Group’s Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore’s classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into [...]
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)
ISBN13: 9781841124681 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore’s partner, Paul [...]
Crossing the Chasm
ISBN13: 9780060517120 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, [...]
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Product DescriptionEvery year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high-tech products scrambling for the home market every day, it is essential that [...]
