Comments on: Strategic Marketing Management Cases w/Excel Spreadsheets

By: Miten

Miten — Sat, 10 Apr 2010 14:19:38 +0000

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Rating: 4 / 5

By: Jacqueline A. Keidel

Jacqueline A. Keidel — Sat, 10 Apr 2010 13:11:56 +0000

This book was over $100 cheaper than anywhere else I found it. Great condition, too.
Rating: 5 / 5

By: Dugblo Yawo

Dugblo Yawo — Sat, 10 Apr 2010 11:51:42 +0000

Never got the CD. Despite an email sent to the seller, never got a response.
Rating: 2 / 5