Effective Public Relations (Essential Managers)
Product Description
Learn all you need to know about how to generate and manage publicity – from recognising public relations opportunities to creating and sustaining media coverage. “Effective Public Relations” not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. This title features power tips that help you to deal with real-life … More >>
Like all the small handbooks in the DK series, Moi Ali’s Effective Public Relations is a summary of the field. It’s well-presented and easy to follow and covers traditional PR (not more modern techniques such as stunt marketing or stealth marketing).
It wouldn’t be enough to get you started in the PR business, but it’s a useful refresher if you once had a course in college, or a helpful adjunct for professional marketers who work with PR counsel.
Rating: 4 / 5