Whiff! The Revolution of Scent Communication in the Information Age
- ISBN13: 9780981746005
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to trigger and enhance customers emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers. Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S. retail ma… More >>
Whiff! The Revolution of Scent Communication in the Information Age
I really did not think the book was all that good. My decision to purchase the book was influenced by the bonus offer which would have allowed me access to several websites and information offered by other authors/speakers for 30 days. However, approximately 15 days after purchasing the book, I tried to access the bonus offer only to find that the web site had been diabled. No bonus offer as promised and a so-so book.
Rating: 1 / 5
A very interesting read for anyone interested in any aspect of scents and marketing. Timely and informative, should be required text in Marketing classes. Enjoy!
Rating: 4 / 5
To say that retail marketing has gone too far wouldn’t be going far enough. We are now in the realm of Pheromone enhanced packaging to lure lusty women to purchase cooking products… and if you are in that line of work, is it fair? No. But if you don’t know what they’re doing, and how to do it yourself, you’ll never survive.
This book Whiff! exposes the Wizard behind the curtain, gives insight into our own buying habits and ensures a more even playing field for the bootstrapping entrepreneurs launching the next big thing. Seriously, if you want your customers to buy anything, you need to read this book.
Rating: 5 / 5
Whiff is so smart and full of interesting relevant facts for marketers. It should make all of us stop and think about how we approach business. Endorphin Branding should be incorporated in all of branding conversations. It makes sense. Look forward to more insights from Russell and James
Rating: 5 / 5
Whiff takes us on an incredible journey through the world of aroma and Scent Marketing. It is an in depth and vivid portrait of a new phenomena which walks us through the dynamics and importance of scent in the market place. Russel Brumfield picks up where Martin Lindstrum left off in Brand Sense. Lindstrum opened many eyes with his cutting edge book on Multi-sensory branding and made strong arguments why the sense of smell is the most important of all the senses. Brumfield picks up the scent trail and runs with it. Although Whiff is loaded with a great deal of science and marketing information, it is an easy read. Whiff is jam packed with interesting thought provoking information. As a Scent Marketing industry professional, I was amazed at the amount of information Russell has amassed of which even I was unaware. While Whiff could be an industry text book, Russell’s glib writing style keeps you turning the pages. I highly recommend Whiff as a must read -especially for brand owners seeking to stay ahead of the curve.
Rating: 5 / 5