Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
- ISBN13: 9780321495990
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”
—Danny Sullivan, Editor SearchEngineWatch.com
Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search e… More >>
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
I didn’t know about web mkt. After I finished the book, I was able to optimize my web page, get a great ranking, and also, investing some money with the major search engines (yahoo en google), planning a way to increase my ROI (if you don’t know what is this, buy the book!) selecting the best keywords, etc…
The book has a lot of great tips. Buy it before yo pay to a web mkt agency.
Rating: 5 / 5
Full Disclosure: One the editors sent me this book for review.
Although never flirting with greatness, the content soared above average. The editing style, however, clipped my rising expectations. Like a chicken scratching in the dirt, new ideas would be tossed into the middle of an existing chain of thought. Occasionally ideas would end as fledglings, never fully explored or even transitioned.
That said, I would recommend this book to anyone wanting a solid introduction to marketing a webiste or product on the internet. I learned how keyword analysis works, how to create a marketing campaign, how to monitor a campaign, and how to get more money from a campaign.
Although no topic was covered in depth, the resource section at the end of the book points the reader to industry recognized sources. The book even includes advertising credit with Overture and FindWhat, a great way to get your feet wet.
If you do not mind some leaps, and a little silliness, this book may be a four on your list. The choppy style was too much for me.
Rating: 3 / 5
SEARCH ENGINE ADVERTISING: BUYING YOUR WAY TO THE TOP TO INCREASE SALES appears in its second updated edition to show how to obtain top positions in the major search engines, increase conversations that lead visitors to purchase, and use paid search advertising even if you’re a novice. Learn the difference between profitable and unprofitable clicks and structure campaigns for concrete results with this powerful guide, recommended for any business library.
Rating: 5 / 5
Catherine’s book and her many articles that I’ve read have opened my world to web marketing, SEO, better customer relations and even helping grow my business by 45% this first year. I’ve even change my way of interacting with others in a new and refreshing way which I’ve been sharing with my staff, and associates.
I’ve been in the Ballroom Dance Business and Real Estate business for over 25 years and decided a few years ago that I was going to develope a web site and started doing my homework. Through my research I found Catherine’s book and since then I’ve read it many times. Each time I go back to it, I find something new that I can add to my web site or a strategy that I can adopt for my web site marketing. There are only a few books I continually refer back to and this is at the top of the list!
Namaste, Matthew D’Ercole
Rating: 5 / 5
Catherine Zeda makes easy to understand the process of #1 search engine with easy steps to follow. There is so much way to improve a budget with the RIGHT strategy. I appreciated the $35 coupons included to test her system. I feel confident to maximise returns while minimising costs. Buy it, read it and TAKE ACTION!
Rating: 5 / 5