Promotion in the Merchandising Environment
Product Description
Promotion is a key element at each step of the merchandising process. Advertising, direct
marketing, public relations, special events, and visual merchandising all work together to
communicate the same message about a product, brand, or organization to the end user.
Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion
and describes the promotion tools available for creating successful campaigns. The book
focuses o… More >>
I think this is good for the person who begin to learn market this area. They can get starting with it. Here are some parts of content I think that are clearly to make sence what the marketing doing. such as Role and Structure of Promotion , Consumer behavior, promotion organization etc.
Rating: 4 / 5
Great book if you want to understand how fashion works business-wise. Comprehensive structure, demonstrative examples, intelligible language and all in all a very delightful book to read.
Rating: 5 / 5