How to Start a Home-Based Mail Order Business, 3rd (Home-Based Business Series)
Product Description
Launch and grow your home-based mail order business with this step-by-step guide. Learn about equipment, pricing, online marketing, and much more while using worksheets and checklists to get organized and achieve your goals.
… More >>
How to Start a Home-Based Mail Order Business, 3rd (Home-Based Business Series)
I recommend this book to anybody who knows nothing about starting business in General. It gives you very basic information on Marketing, Inventory Control and Accounting, thats all. Oh yes, it also gives you some of the advantages of a home based business.
Rating: 2 / 5
I bought this book since it had the perfect-sounding title. When I got it home and started thumbing through it, i realized it has some glaring omissions. For example, in the list of options for business structure, it omits LLC. Also it barely glosses over the arduous process for getting a merchant account to be able to accept credit cards. These are both very important issues that should be addressed!!
Rating: 1 / 5
I have read ALOT of business books over the years and I have to say that of them all, this is on my list of referred books. I got it from the library and here on Amazon to buy a copy for myself. The author actually covers topics that other “how to” books miss out on especially the legal side of business. The author has researched the mail order industry quite well and writes in plain English. I see copies on sale for $3 or so. Grab one!!! If you can’t make a go in your own business, surely you can get your $3 back (or more) from someone who is willing to set goals, write goals, and achieve goals. That’s what business (and success) is all about.
Rating: 5 / 5
Read this book from the library as ongoing market research. The book hit on many good points for where to begin, following effectiveness, etc., but felt somewhat outdated in other parts – the author places a lot of emphasis on using the fax versus email/online. Also would have liked to see more about sending mail for different types of services & products.
I recommend this book as part of research for mail-order businesses, but be sure to include other, more varied books as well.
Rating: 4 / 5
How to Start a Home-Based Mail-Order Business is, at its core, a how-to. But, it is not satisfied with providing the basic bones and goes on to provide excellent elaboration and detail that helps answer questions. Well-written and researched. It covers all the basics–marketing, sales, promotion, etc, without getting bogged down into details that could lead Fiumara away from her basic thrust of the book. Given how much today’s world relies on the Internet, her chapter on Success in Cyberspace is especially helpful. While it has its own chapter, using the Internet to promote your business is so critical that I would recommend Guerilla PR: Wired, which covers that same subject far more in-depth.
Rating: 4 / 5