Crossing the Chasm
- ISBN13: 9780060517120
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.Amazon.com Review
Author Geoffrey Moore makes the… More >>
I can not give you any feedback. I haven’t received the book yet.
Rating: 1 / 5
Very good content but the worst grammar I’ve ever seen in a book, much less a best-selling business book. Obviously relied on a spell-checker and then rushed into print. No excuse for such a poor job on a revised edition. I could not in good conscience recommend this edition to anyone.
Rating: 2 / 5
This book tackles the Internet and the marketing tools needed to master this medium. I liked this, but it was not an easy read. I just picked up Guerrilla PR Wired, by Micheal Levine, and it is much more straight-forward and I am better able to understand the concepts within “Crossing the Chasm” because of it.
Rating: 3 / 5
“Crossing the Chasm” is essentially about crossing a ‘chasm’ in the Technology Adoption Lifecycle.
There is, however, a major flaw with this idea. The Technology Adoption Lifecycle is a normal distribution and there are no chasms in normal distributions — it is against the very definition of normal distributions.
Notwithstanding, I do think the author was before his time. If you graph the phenomenon he is talking about, it seems very similar to the Gartner Hype Cycle, and how to get you and your product through the Trough of Disillusionment.
Even Rogers in the fifth edition of his book, Diffusion of Innovations, denies the chasm suggestion.
If you are interested in technology adoption, give this one a miss.
Rating: 1 / 5
The book arrived in poor condition. Many of the pages of print were missing so pages were glued in. It’s poor quality. Some pages were put in crooked, folded over and stained.
Rating: 1 / 5